Benefit salience and consumers' selective attention to product features.

Although attention is a key construct in models of marketing communication and consumer choice, its selective nature has rarely been examined in common time-pressured conditions. We focus on the role of benefit salience, that is, the readiness with which particular benefits are brought to mind by consumers in relation to a given product category. Study I demonstrated that when product feature information was presented rapidly, individuals for whom the benefit of personalised customer service had high habitual salience displayed selective attention as evidenced by elevated recall and recognition of a target feature (a bank's ''friendly employees''). Also, as expected, individual differences in habitual benefit salience affected judgements of the target product. Study 2 showed that when subjects were additionally informed about a specific product usage situation, selective attention was primarily influenced by the relevance of the target feature to benefits made salient by the usage situation; individual differences played a less important role. Discussion emphasises theoretical aspects of the findings as well as managerial implications with respect to person-situation approaches to benefit segmentation. (C) 1997 Elsevier Science B.V.attention; benefit segmentation; individual construct accessibility; usage context; involvement; segmentation; substitution; experiences; memory; recall; choice; link;

Potential use of drone ultra-high-definition videos for detailed 3D city modeling

Ongoing developments in video resolution either using consumer-grade or professional cameras has opened opportunities for different applications such as in sports events broadcasting and digital cinematography. In the field of geoinformation science and photogrammetry, image-based 3D city modeling is expected to benefit from this technology development. Highly detailed 3D point clouds with low noise are expected to be produced when using ultra high definition UHD videos (e.g., 4K, 8K). Furthermore, a greater benefit is expected when the UHD videos are captured from the air by consumer-grade or professional drones. To the best of our knowledge, no studies have been published to quantify the expected outputs when using UHD cameras in terms of 3D modeling and point cloud density. In this paper, a quantification is shown about the expected point clouds and orthophotos qualities when using UHD videos from consumer-grade drones and a review of which applications they can be applied in. The results show that an improvement in 3D models of ≅65% relative accuracy and ≅90% in point density can be attained when using 8K video frames compared with HD video frames which will open a wide range of applications and business cases in the near future

Consumer protection in the shadow of the global financial crisis - a study on the way forward of consumer protection in European Union, Republic of Moldova and P.R. of China -

As could be expected, the global financial crisis is on everybody’s mind and causing a lot of worries. The current crisis has reached the consumers globally and intensified conversations about consumer protection. It has threatened their wealth as people have lost their assets, savings and they are facing major concerns about their future stability. This financial crisis began with a failure to protect consumers. Effective, affirmative and preventative consumer protection needs to be a major part of the global solution. This paperwork intends to make a contribution to those debates by addressing a few specific questions: Did a lack of consumer protection cause the financial crisis? Who is likely to benefit from this present financial crisis, and who is likely to lose out? How can countries design appropriate formal coordination policy and mechanisms between their central governments and other relevant consumer regulatory agencies? The approaches recommended by the paperwork are built upon the premise that national governments cannot be effective in isolation, and ultimately depend on collaboration with other regulatory agencies to effectively fulfill their mandate of consumer protection, price transparency, economic and financial stability. Additionally, this paper reviews documentation and some relevant research, articles, proposals that relates on the one side regarding consumers in the evolving reform of the consumer protection regime after the global financial crisis and on the other side to help understand the how consumer protection watchdogs can best respond.Consumer protection, Financial Crisis, Policy Implications

Nonmarket Economic Valuation and "The Economist’s Fallacy"

ABSTRACT: It is important that noneconomists understand and consider three key points regarding the use of economic cost-benefit analysis. First, economists undertaking applied cost-benefit analyses use expected values by necessity in forward-looking models. Second, economists tally changes in economic value, comparing “with ” and “without ” investment scenarios, using producer and consumer surplus. Third, marginal changes in the “nonmarket ” components of consumer surplus can, and should, be quantified in monetary terms and included in evaluations whenever possible. These three factors highlight the need for multidisciplinary research on complex problems relating public investments to the social, cultural, health, and environmental impacts of those investments

Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style

Evidence suggests that retailers use 99-ending prices as a promotional technique. This paper explores the consumer perceived benefits of such promotional practices and the information processing conditions under which hedonic benefits are higher (lower) than utilitarian ones. In line with the benefit framework of sales promotion proposed by Chandon, Wansink, and Laurent (2000), 99-ends are not expected to be strictly associated to monetary savings benefit but also to a more hedonic benefit, fulfilling consumer’s needs for exploration. In addition, the analytic or intuitive consumer decision style (Mantel & Kardes, 1999) is likely to activate either the utilitarian benefit of savings or the hedonic benefit of exploration with more strength. The analysis of an on-line survey among 317 shoppers shows that both perceived savings and exploration benefits have a positive impact on proneness to buy 99-ends products with the saving benefits being stronger (weaker) for analytical decision makers (intuitive decision makers). The findings contribute to the better understanding of the image effect of 99-ends underlying its individual differences and help retailers and also pricing managers in their use of 99-ends as a promotional technique

Analysis of Expected Benefit in Mii Co-Creation

Abstract. Fashion industry is included in the top three industry which contribute to national domestic product (GDP) and become the highest contributor in export sector that means fashion industry have high productivity in Indonesia. Throughout the years, the way how the companies perceive their customers has changed, shifting the role of customers from passive to active in the innovation process. Consumer role during the innovation process leads to “co-creationâ€. Co-creation is the interactions between companies and consumers in order to co-create value. To invite customers for joining the co-creation activity, a company need to know what customers expected benefit from this activity. Mii is a fashion company that want to put co-creation with their customers in their business process as a value proposition and they need to know what is benefit expected by the customers so they can provide their expectation. This research using qualitative method with semi-structured questions to know what benefit expected by Mii’s customers from co-creation activity. The result of this research is the benefit expected by Mii’s customers that can be provided by Mi and put it in Mii’s value proposition. From the co-creation activity Mii’s customers want to learn about Indonesia culture or phenomenon, learn to make a story, make a moodbard, make product together, learn about tenun fabric, learn about fashion material, collaborate with Mii and other customers, gain network and link, showing their capabilities, and their name mention in the story of the product. Keywords: business process, co-creation, customer co-creation, expected benefit, value propositio

Is There a Demand Response by Patients in Primary Care?

We test whether a demand response by patients exists in the Norwegian primary care sector. In Norway, physicians are remunerated either by salary or by incentive contract, and we have access to a large data survey that allows us to study the relationship between consumer satisfaction with primary physician services and the way physicians are paid. In addition, we can identify areas (municipalities) where market demand for primary physicians’ services is responsive to effort. When a demand response exists, we expect that patients’ benefit is higher and that patients are more satisfied when visiting a contract physician. As expected, we find very small effects of the salary physician density on reported patient satisfaction in municipalities where market demand is nonresponsive to physicians’ choice of effort. In municipalities with responsive market demand, we find a negative association between salary physician density and patients’ satisfaction with their physician.Physician behavior; Remuneration contracts; Patients’ satisfaction

Analisis Brand Perceived Quality Ice Cream Barcelona Di Kota Pekanbaru

The purpose of this study was to determine the perceived quality/Brand Perceived Quality (BPQ) ice cream Barcelona in Pekanbaru The population in this study is that consumers who live in the city of Pekanbaru and never consume ice cream Barcelona. Minimum of respondents who used the respondents was 96.04, the number of respondents in this study used is rounded to 100 respondents. The analysis technique used in this study is the Importance Performance Analysis or analysis of perceived quality / Brand Perceived Quality (BPQ). Based on the results of the study of consumer perceptions of products Ice Cream Barcelona in Pekanbaru is low this can be seen from each of the respondents is not biased to meet consumer expectations of what is expected by the consumer. The variable that has the greatest degree of satisfaction is Benefit then packaging, followed by Product and Warranty

Analisis Brand Perceived Quality Ice Cream Barcelona Di Kota Pekanbaru

The purpose of this study was to determine the perceived quality/Brand Perceived Quality (BPQ) ice cream Barcelona in Pekanbaru The population in this study is that consumers who live in the city of Pekanbaru and never consume ice cream Barcelona. Minimum of respondents who used the respondents was 96.04, the number of respondents in this study used is rounded to 100 respondents. The analysis technique used in this study is the Importance Performance Analysis or analysis of perceived quality / Brand Perceived Quality (BPQ). Based on the results of the study of consumer perceptions of products Ice Cream Barcelona in Pekanbaru is low this can be seen from each of the respondents is not biased to meet consumer expectations of what is expected by the consumer. The variable that has the greatest degree of satisfaction is Benefit then packaging, followed by Product and Warranty

A Preliminary of Consumer Online Disputes from the Perspective of the Consumer Protection Act

Due to the rapid growth of the internet, online leisure has become an integral part of people’s lives. Online leisure leads to online consumer behavior, and buying over the internet has become the most common form of leisure consumption. As long as there is internet access, consumers can enjoy online shopping anytime, anywhere. However, during a transaction, if the seller’s reputation is not verified, a dispute may occur, leading to an unpleasant shopping experience for the consumer. In addition, when consumers receive damaged or incomplete orders, they may not know what to do. This study explores the issue of online shopping disputes, how to ensure internet shopping safety, and how to argue from the perspective of consumer protection, in the hope of preventing and resolving such disputes. In light of this, the study discusses internet disputes caused by online consumer behavior. The research method adopted is the content analysis method ‒ a qualitative research method ‒ and factual cases culled from the internet are analyzed. The research results include the types of leisure related to internet disputes and how to ensure the safety of internet transactions based on the Consumer Protection Act of the Republic of China. The expected benefit of this study is to help increase consumer awareness of, and self-protection with, online purchases. Key words: internet shopping, consumer protection act, online consumer disput